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- 书籍介绍
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In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
作者简介
弗雷德•R．戴维(Fred R．David)南卡罗来纳大学工商管理博士，现为弗朗西斯•马里恩大学(Francis Marion University)战略管理TranSouth教授．还曾任教于奥本大学(Auburn University)、密西西比州立大学、东卡罗来纳大学、南卡罗来纳大学和北卡罗来纳大学Pembroke分校。戴维博士是三本主流战略管理教科书《战略管理》、《战略管理概念》以及《战略管理案例》的作者。
- 图书特色
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Personalize Learning with My Management Lab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in My Management Lab.
Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.
Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.
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